Content Marketing Made Easy: 7 Killer Strategies Fence Contractors Can Use to Dominate Their Local Market
Introduction:
Let’s cut through the fluff—if you’re a fence contractor relying solely on referrals or word of mouth, you’re leaving serious money on the table. In today’s market, content isn’t just king—it’s the whole damn castle. Whether you’re looking to generate more leads, boost your local visibility, or just want to stop getting ghosted after estimates, content marketing is your secret weapon.
This guide is built specifically for fence contractors who want to finally understand content marketing, without the techy jargon or vague “just be consistent” nonsense. We’re breaking it down step-by-step, showing you how to turn your installs, repairs, and expert knowledge into high-converting content that attracts the right customers and drives real results.
Why Fence Contractors Can't Afford to Ignore Content Marketing
Content marketing isn’t just for big brands or influencers—it’s for smart local businesses. And in a service business like fencing, you’re actually sitting on a content goldmine.
Why it works:
Homeowners are searching online before they call anyone.
Google ranks useful, local content higher than thin, generic websites.
Trust is built before you even speak to the customer.
🔍 Stat to know: 72% of consumers prefer learning about a company through content over ads (Demand Metric).
That means if you’re not publishing content, your competitor probably is—and stealing your calls.
What Is Content Marketing for Fence Contractors?
Content marketing is the process of creating and sharing valuable, relevant content (think blog posts, videos, social media, FAQs, and guides) that speaks directly to your ideal customer’s needs.
You’re not just showing fences—you’re showing solutions. Solving problems. Earning trust. And when done right, your content becomes your best salesman—working 24/7, never asking for a raise.
The 7 Essential Content Strategies for Fence Contractors
1. 🔨 Create “Before and After” Case Study Blog Posts
People love transformation stories. Show a project from start to finish, highlight what problems the customer had, what solutions you provided, and include LOTS of photos.
Bonus tip: Use geo-targeted language. (“Wood fence installation in Cherry Hill, NJ”)
Why it works: This builds social proof, SEO value, and helps hesitant customers visualize hiring you.
2. 📹 Use Video to Show Your Process (Trust-Building Machine)
Even a quick video on your phone showing how you install a gate or what tools you use goes a long way.
Ideas:
“What to Expect During a 2-Day Fence Install”
“Wood vs. Vinyl: Which Fence Lasts Longer?”
Why it works: Video content keeps people on your site longer, and Google loves that. Plus, it builds trust—because people buy from people they feel comfortable with.
3. 📘 Build an FAQ Blog Series Based on Real Customer Questions
Think of all the repetitive questions you get:
“How long does a fence install take?”
“Do I need a permit?”
“What kind of maintenance is required?”
Turn each one into a blog post. Simple. Smart. SEO gold.
Why it works: These rank incredibly well in search, especially if your answers are better (and clearer) than your competitors’.
4. 🏡 Publish Localized “Project Spotlight” Stories
Write blogs and social posts that highlight specific towns or neighborhoods where you’ve worked. Include:
A customer quote
Fence type and material
Challenges you solved
Local name drops (Google LOVES this)
Example: “Solving Privacy Problems in Medford, NJ: A 6ft White Vinyl Fence Success Story”
Why it works: Local SEO + personalized content = lead magnet.
5. ✍️ Collaborate with Local Home Pros for Cross-Promotion
Reach out to landscapers, pool installers, deck builders, or realtors. Interview them. Feature them. Ask them to do the same for you.
Why it works: You’re doubling your exposure and building backlinks—which Google uses to determine trustworthiness.
Pro Tips for Content That Converts
🚀 Headlines Are Everything
Your headline determines whether someone clicks or scrolls past. Use power words, numbers, and clear value like:
“5 Signs It’s Time to Replace Your Fence”
“The Truth About Vinyl Fences in Coastal Climates”
📈 Call-to-Actions Shouldn’t Be Boring
End every post with a CTA like:
“Get a Free Fence Estimate in 24 Hours”
“See What Your Backyard Could Look Like—Book a Design Call”
🔥 Use Emotion-Driven Copy
Don’t just talk features (“pressure-treated pine”). Talk benefits: “This fence keeps your dog safe and adds $5,000 in curb appeal.”
Common Questions Fence Contractors Ask About Content Marketing
Q: I don’t have time to write blogs—what’s the shortcut?
A: Use a voice-to-text tool while driving between jobs, then have someone clean it up. Or hire a content pro (hint: like D.U.M.B Marketing).
Q: What should I post on social media?
A: Behind-the-scenes installs, time-lapses, fence maintenance tips, and customer testimonials. Keep it local and useful.
Q: How do I know if my content is working?
A: Track your website traffic (Google Analytics), form submissions, and phone calls. If leads increase after publishing, you’re on the right track.
Conclusion: Content Marketing Is the Shortcut to Trust-and Sales
If you’re tired of chasing leads, it’s time to flip the game. Fence contractors who consistently put out solid, helpful content are the ones getting calls, closing jobs, and building brand authority without begging for attention.
Content marketing isn’t hard—it just needs to be done right. You already have the stories, the experience, and the results. Now it’s time to turn them into content that gets seen, gets shared, and gets your phone ringing.
