9 Easy Advertising Tips for Fence Contractors That Actually Work (Even on a Tight Budget)
Introduction:
Let’s cut to the chase: if your fence company isn’t getting the leads it should, your advertising strategy probably sucks—or worse, it doesn’t exist. You can install a straight line and rock a post hole digger like a pro, but if no one knows your name, you’re losing business to competitors with worse workmanship but better marketing. Brutal? Yeah. But true.
This guide breaks down easy advertising tips for fence contractors that work without draining your wallet or requiring a full-time marketing team. Whether you’re just getting started or you’re looking to dominate your local market, we’ve got you covered with real strategies, actionable steps, and proven results.
Let’s dive in before your next potential customer hits up your competition.
The Truth About Advertising for Fence Contractors
Let’s be honest: most fencing companies rely too heavily on referrals or random boosts from Google. But in 2025, that’s not enough. You need a multi-channel ad strategy that grabs attention, builds trust fast, and makes it painfully easy to reach you. That’s the power of smart advertising for fence contractors in today’s market.
Here’s how to do it without wasting your time or money:
🔥 Tip #1: Dominate Your Local Area with Google Business Profile
If you’re not showing up on Google Maps, you’re invisible.
Claim and verify your Google Business Profile.
Add before-and-after photos, respond to every review, and make weekly posts (yes, it helps).
Use keywords like “privacy fence installer in [your town]” to boost local search ranking.
💡 Pro tip: Businesses with optimized Google Business Profiles get 7x more clicks than those without. That’s why smart GBP management fence contractor strategies are a game-changer for visibility.
🧠 Tip #2: Facebook Ads Still Crush It (When Done Right)
Fence contractors are killing it with Facebook ads—if they’re hyper-local and visually appealing.
Use a short video of your install process or a time-lapse of a transformation.
Target people in a 10-15 mile radius who own a home, recently moved, or are in renovation mode.
Offer something: a free quote, a spring discount, or a “book now before prices rise” CTA.
🎯 Stat to chew on: Local service ads on Facebook can produce leads for under $30 a pop.
📱 Tip #3: Social Media for Fence Contractors = Visual Proof
You’re not just selling fences—you’re selling security, privacy, curb appeal. Show it.
Post 3x a week on Instagram, Facebook, and even TikTok (yes, TikTok).
Show your crew, transformations, happy customers, and tips (like how to choose the right style).
Use hashtags: #FenceGoals #FenceLife #YourTownFencing
💥 The goal? Build authority and trust before the customer even calls. That’s the power of smart branding for fence companies in today’s social-driven world.
📧 Tip #4: Use Email to Stay Top of Mind
Most contractors ignore email. Big mistake.
Send a monthly newsletter with recent projects, limited-time offers, and maintenance tips.
Set up automated emails for leads who haven’t booked yet—hit them 3x: day 1, day 3, day 7.
Include CTA buttons like “Book a Free Quote Now” or “View Our Work.”
📊 Companies using email marketing generate 50% more sales-ready leads at 33% lower cost.
🌐 Tip #5: Build a Conversion-Ready Website
Your website shouldn’t just “look good.” It should sell.
Make sure it:
Loads fast (under 3 seconds)
Has high-quality photos of your work
Includes social proof: reviews, testimonials, and certifications
Has click-to-call buttons and easy quote forms on every page
🔥 Bonus: Add a “Fence Cost Estimator” tool—people love instant answers. A well-optimized fencing business website can turn browsers into buyers fast.
📞 Tip #6: Missed Call = Missed Cash (Automate It)
Every missed call could be $3,000+ walking out the door. Use automation.
Set up a missed call text-back system (tools like GoHighLevel or CallRail make this easy).
Send: “Sorry we missed you—want a quick quote? Text us your address.”
⚙️ Automation = faster follow-up = more closed jobs.
📍 Tip #7: Use Yard Signs Like Billboards
Yes, they’re old school—but they work.
Place yard signs at every completed job with a clean, bold design and phone number.
Offer an incentive: “Get $50 off your fence when you refer a neighbor!”
🧠 A well-placed sign can generate 3–5 local leads per install.
🗣️ Tip #8: Ask Every Customer for a Review (And Make It Easy)
Happy customers are your cheapest ad spend.
Send a follow-up text with a direct Google review link
Ask during the final walkthrough while emotions are high
Offer a small gift card or discount for referrals
⭐ Businesses with more than 40 positive reviews get 54% more clicks than those with fewer.
💰 Tip #9: Use Video Testimonials to Build Trust Fast
One solid video of a customer saying, “I love my fence!” beats 100 words of text.
Record short videos on-site after install (even on your phone)
Upload to your website and post to socials
Use them in your Facebook and YouTube ads
💥 81% of people are more likely to buy after watching a testimonial video.
Conclusion: Stop Guessing, Start Growing
You don’t need a huge marketing budget or a full team to advertise effectively. What you need is a strategy that meets potential customers where they’re already looking—and keeps you top of mind until they’re ready to buy.
From optimizing your Google profile and running simple Facebook ads to leveraging social proof and email automation, every tip in this guide is designed to help you advertise smarter, not harder.
Now get out there and start stealing market share—because your next big job is just one great ad away.
